Welcome to Beyond Marketing Strategies
Example List of Projects
In-Depth Customer Research
- Extensively interviewed over 40 decision makers in a purchase decision process that involved five different influencers per purchase decision.
- Determined key perceptions and values of all influencers in decision process
- Recommended alternate pricing model
- Recommended alternate positioning and emphasis on different features
- Recommended new features to ensure superior product fit with customer needs and decision-making process
Company and First Product Launch
- Set up feedback on software interface from target customers
- Set goals and objectives for launch
- Wrote 40 page launch plan covering PR, events, beta program
- Established beta program
- Recommended positioning and pricing models
- Hired Public Relations and creative agencies
- Finalized stationery/look and feel development
- Developed all collateral and elements of press kit including white papers
- Determined bill of materials and packaging
- Rolled out launch to key industry analysts and press
Marketing Requirements Documents
- Reviewed existing market research and focus groups of target market
- Developed alternate market segmentation model
- Reviewed competitive products
- Specified five new products in a potential product line, obtaining buyoff on three
- Established business model, including alternate income streams
- Interviewed potential customers of fourth product to enhance specifications
Business Planning
- Reviewed competitive situation
- Reviewed market research
- Recommended potential pricing, positioning and distribution models
- Wrote business plan
- Solicited feedback from potential investors
Product Management Processes
- Developed feature set in conjunction with marketing and engineering
- Managed timeline for all deliverables; created full bill of materials.
- Interviewed and recommended key vendors for creative, documentation, package development, and upgrade fulfillment
- Evaluated bug database; recommended alternate reporting capabilities and priorities
- Developed complete schedule by interviewing engineering, testing and marketing organizations to determine feasibilities
- Managed documentation from outline through printing
- Provided technical execution of marketing promotions such as demos
- Demonstrated the product to press, analysts and potential customers
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